An organisations ability / willingness to step back and look at this transformation holistically

Sunk-Cost investments (i.e. ERP – pours like water… sets like concrete)

Resistance to change (i.e. SOP – if it aint broken, don’t try to fix it)

Accepting good rather than great (i.e. running a business on 60% OEE)

Consultants – IT – driving digital transformation TOP-DOWN.  Unlike ERP in the past – this transformation need trustworthy and transparent real-time DATA

Technology Companies - creating confusion - point solutions (vertical) with little though to the broader collaboration needs (horizontal)

Perception as being a COST to the business rather than a transformational benefit

Paralysis by analysis (i.e. Stuck in Piloting Mode)

Ability to develop a long term plan that incorporates all parts of the business (this entity does not exist inside a business… only at the CEO)… and then to EXECUTE it

Digital and Sustainability being treated completely separately

Lack of clear Corporate KPIs and the associated KPI pyramid to take it to the lowest common denominator

Failure to look at it from the customers perspective (i.e. the consumer).  To make money from this transformation you need to sell more, or sell more at higher margins – either way, the consumer perspective is critical in this journey

Need to onboard OEMs, as currently they want to sell proprietary islands of technology to fuel their service models

TRUST – who do YOU trust to be honest in this journey?